"Disney Plus: Launch & Beyond" / by Demetrios Daniel- This link opens in a new window
Dissertation--M.A.; CSU Los Angeles, 2021.
A case study meant to explore the current political, economic, environmental, social and technological landscape for Disney’s newest and most recent venture, the streaming platform Disney+, as it breaks into the streaming industry. Another purpose for this study is, under the basis of an in-depth SWOT analysis, to further add to the understanding of how successful this big business move can be, as well as reveal the reasons behind consumer behavior when choosing Disney + for their preferred streaming platform. Due to the worldwide ramifications resulting from COVID-19, some sectors analyzed got affected more than others and as a result, it also needs to be taken into consideration when trying to determine whether Disney+ will enjoy success or not. The study ends by considering all the points made through the earlier analysis and recommending actions for the Walt Disney company.