Disney

Dissertation, 2021.
The rise of digital platforms. The new media. Communication models. OTT definition. Disney: history of a “great story”. Strategy of Disney+. From traditional businesses to the video streaming. Characteristics of the entertainment industry. Strategy of WDC: the project Disney+. Disney+’s direct-to-consumer strategy. Disney+ initial stage. Disney DTC strategy. Disney’s organizational strategy between exploitation and exploration. Impact of Disney+ on the financial results of Walt Disney Company.

Dissertation--M.S. Finance; Universidade de Lisboa (Portugal), 2021.
The title of this project is Disney Plus: Launch and Beyond, and it is a case study meant to explore the current political, economic, environmental, social and technological landscape for Disney’s newest and most recent venture, the streaming platform Disney+, as it breaks into the streaming industry. Another purpose for this study is, under the basis of an in-depth SWOT analysis, to further add to the understanding of how successful this big business move can be, as well as reveal the reasons behind consumer behavior when choosing Disney + for their preferred streaming platform.

This research explains the success of Disney in the past few years and the unsteadiness in the recent time by understanding the development and business model of Disney. The research demonstrates that the business model of Disney origins from distinct target customers and value proposition. Disney targets child as its main customer and enlarge

Disseration--MSc; Lisbon School of Management and Economics, 2020.
This Equity Research Report was written as a MSc in Finance's Final Work and follows the format recommended by the CFA Institute. The Walt Disney Company was chosen for this Final Work for several reasons: firstly, it is a company with a long and interesting history, with its ups and downs, which provides a learning opportunity while studying it; secondly, its business is across several segments which despite showing significant differences are highly synergetic and in some cases changing the entertainment business paradigm; thirdly and most importantly, we knew beforehand that the Company had gone through a business restructuring and was in the middle of an acquisition process.

Dissertation--PhD; The Chinese University of Hong Kong, 2017.
Contrary to the other Disneyland outside of the United States concluded as ''not differ dramatically from the American ones'' because of the belief that ''the attraction of Disneyland is its faithfulness to the original Disneyland in California'' (Lee & Fung, 2013: 45), Shanghai Disneyland was purposely created to be different from the other Disneyland with the goal of being ''authentically Disney and distinctly Chinese.'' Focusing on Disney's production of Shanghai Disneyland, this study borrows the elements in the circuit of culture (du Gay et al., 1997) to analyze for what reasons, in which ways, and with what implications Shanghai Disneyland is different from the other Disneyland through the examination of production's relationship with state, market, park identity, and park representation by employing the research methods of participant observation, in-depth interviews, and document analysis.

Dissertation, 2016.
This thesis assumes that Disney is in the business of creating, exploiting and valuing copyrighted contents of quality, such as fictional characters and stories, and that the management of these copyrighted contents represents the real magic of the company. The methodology used to test this assumption encompasses both quantitative and qualitative analyses to assess Disney’s competency with regards to the management of its of copyrighted contents. More precisely, the methodology analyses this competency by referring to three necessary capabilities that the company should demonstrate in order to be considered as truly competent in the management of its copyrighted contents.

Dissertation--M.A.; Harvard University, 2014.
This thesis evaluates how some brands, including Apple, Nike, and Disney, have elevated themselves to the status of consumer religions by using familiar religious archetypes, frameworks, and stereotypes. These elements are not only derived from a true theological understanding of religion, but are equally derivative of misrepresentations of religious traditions. This study explores how accurate and inaccurate assumptions about religion inform marketing and advertising strategies. By relying on widespread illiteracy about religion, brands can imitate only the aspects of religion that best sell their respective products to the widest audience. Apple, Nike, and Disney's marketing strategies have incorporated the tenets of religion so powerfully that they have set themselves up as virtual religions.

Dissertation--PhD; Columbia University, 2020.
This dissertation concerns itself with the meaning of theatrical production within brand performance, with a specific focus on the Walt Disney Company. Although there are many corporate producers in commercial theatre today—Warner Brothers, MGM, Universal, and Cirque du Soleil, to name a few—Disney has the distinction of being the first to make live theatre a cornerstone of its brand relationships. Disney has also had, in branding terms, the most depth, breadth and consistency of any global entertainment brand. Using the concept of assemblage as an applied framework, the author considers how Disney’s brand theatre functions as a form of communicative/affective capitalism, as an interface for consumer interactivity and exchange.

Dissertation; 2022.
Telco & Media industry. Introduction to the Telco & Media industry. Digitalization and industry 4.0. New technological paradigm. Covid-19 impact. The new TV concept and the advent of the OTT industry. Television transformation. Transformations of the technology. Cord cutting and cord cutters. OTT consolidation. The case of Walt Disney company. What is a business model? Introduction to Disney and Disney+ scenatio. The Walt Disney comapny's business model canvas. Some of Disney's numbers contextualized to market trends.

Thesis--Honors College, 2014.
Walt Disney is an American icon. He is known for turning his visions into a massively successful company in the entertainment industry. The Walt Disney Company currently stands as his lasting legacy. What many people do not know is that Walt would not have achieved success without the help of another man, his older brother Roy Disney. The Disney brothers had a remarkable business partnership. Walt created the imaginative plans and Roy supplied the strong business knowledge; this allowed them to achieve success that neither could have alone. By analyzing the partnership of the Disney brothers, I hope to show that it is representative of the balance that needs to be found in every business.

Business horizons, 2020, Vol.63 (5), p.659-669
Feminism’s reemergence in the mainstream has forced businesses and media organizations to be aware of and even to promote gender issues relevant to the marketing of their products, services, and brands, especially those that target young female consumers. Business scholarship has offered marketing guidelines for gendered representations, but most studies have occurred in adult consumption spheres, with less attention paid to feminist messaging in youth media. Through a thematic analysis of 17 Disney and Pixar animated films produced between 1989 and 2018 and featuring a female lead or colead, this study offers a blueprint that could help businesses develop feminist messaging in marketing communications and media directed at young female consumers.

Strategic direction (Bradford, England), 2006, Vol.22 (7)
Purpose – To analyze some of the strategic moves undertaken since Bob Iger took over as CEO of Walt Disney Co. Design/methodology/approach – Describes how and why Disney negotiated an agreement to let Apple sell ABC television shows over the internet. Explains the significance of digital distribution and its potential as a threat to traditional distribution channels. Observes that whilst digital distribution does not yet amount to an alternative business model, it creates uncertainty over how Disney will manage its television and radio stations, businesses that are currently “cash cows”, but may decline in value in the future. Notes the impact of this uncertainty on stock market sentiment, despite the corporation’s healthy net income in 2005 and projected double-digit earnings growth in fiscal 2006. Provides a brief outline of Iger’s background, interests and management approach and comments on his relationship with Steve Jobs of Apple and Pixar Animation Studios. Explains why Disney continues to invest in television production and gives selected examples of ways in which the corporation is experimenting with new technology. Originality/value – An insight into the effects of technological change at one large media corporation.

Asia Pacific journal of management, 2011, Vol.28 (4), p.667-681
This paper applies the principles of glocalization theory to Disney’s successful adaptation in Hong Kong. Glocalization refers to the interface of the global and the local. After Hong Kong Disneyland’s lack of success within a year of its opening in 2005, Disney executives attempted to cater to the local Chinese context. From a glocalization perspective, four major changes were made: (1) reduction of prices; (2) adaptation to local visitors’ customs; (3) change of décors and settings; and (4) adaptation of labor practices. Ever since, Hong Kong Disneyland has proved successful: park attendance and revenues from growth have increased.

The Journal of business strategy, 1999, Vol.20 (5), p.33
Born with the turn of the century, Walt Disney single-handedly created an empire. His name is synonymous with family entertainment, quality experiences, and, of course, Mickey Mouse, the world's most famous cartoon character. When asked the explain his phenomenal success, Disney said that he dreamed, dared to take risks, and he executed his visions to make the dreams come true.

Organizational dynamics, 2011, Vol.40 (1), p.43-48
An in-depth review of the academic literature suggests that three different approaches may help managers make successful outsourcing or vertical integration decisions: (1) the opportunism approach, (2) the competitive advantage approach and (3) the flexibility approach. This article proposes a framework that combines the three approaches to capture the full richness of firm boundary decisions. The operational nature of the framework is demonstrated by applying it to a symbolic case: the relationship between Disney and Pixar in 3D animated films between 1991 and 2006.

The Journal of business strategy. , 1993, Vol.12(5), p.38-43