SimplyAnalytics This link opens in a new windowA web-based mapping, analytics, and data visualization application with 100,000+ data variables, including: demographic data from the US Census dating back to 1980, the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's Premium business directory providing access to over 20 million US business profiles. Additionally, users have access to the MRI-SimmonsLOCAL consumer behavior dataset, which includes data on over 8,000 brands and 450 categories as well as crosstab functionality with the Simmons NCS data. Premium market segment data is available from the PRIZM, ConneXions, and P$YCLE datasets enabling researchers to identify target market segments based on lifestyle, tech usage, and income. Localized survey data is available from the Nielsen Scarborough dataset, along with detailed financial data from the Financial CLOUT dataset. Data is available down to the Census Block Group level.
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