What is the basis for industry profitability? Follow the money!
What, exactly, are the products being made (or services being provided) and for whom? Are they for consumers or they intermediate?
What are the NAICS definition and code(s) for this industry? What was the SIC definition and code(s)?
How large is the industry, number of workers? Sales? In the U.S.? In Los Angeles County?
What is the market? Local? Regional? Global?
Identify and learn industry-related terminology
Get a sense of the history of the industry--note turning points, shifts in geography, production methods, type of product of service, labor force
What are the recent dynamics of the industry (consider competitiveness issues, industry strategies
Identify key trade associations, industry periodicals
List the major firms in Los Angeles, U.S., (and any key foreign-owned firms)