Hashtags of the World, Unite!
by Neil Hodge and Caroline Cubé
In recent months, our Instagram account has been lighting up with posts that expose our materials to an audience they would likely not otherwise reach. Curators from libraries, archives, and museums across the globe are realizing that IG is a platform uniquely capable of reaching a receptive audience for our cherished materials.
The # is integral to an item’s virality as a digital object. Each # functions as a virtual gateway, allowing patrons who are #-specific followers to discover items tagged with their interests. Never do we limit ourselves to a single # for any given object. Instead, a cluster of #s assigned to an item provides users with different avenues of exploration.
A certain book’s #foreedges may be #gauffered for decorative purposes. Or, perhaps, an archival print is the result of a #silvergelatin process. The same item may also be tagged with #Gershwin, so any Gershwin fans who will not have been exposed to fore edges that have been gauffered will now be thus exposed.
Days of the week --- as used by #LibrariesOfInstagram --- carry different alliterative themes, e.g., #MiniatureMonday, #WatermarkWednesday, and #EndOfTheWeekEndpapers.
This Flash Exhibit features materials that have been hashtagged on our LSC IG account by Neil Hodge.